philadelphia prom dress store POV: you found a custom shop in Philly., C Ä S U A L’ U X U R Y, 1534 Ridge Ave Pa, 19130. , Wednesday -Saturday 12pm Prom season in Philadelphia means

Now back to the style business of brunch

The feathered Vlace back adds a defined, elevated detail that photographs beautifully

Serena Williams The tennis legend was pretty in pink in her sheer pleated gown, contrasting the look with a black pair of heels and gloves to match the floral appliqu that adorned the plunging neckline

We started bright and early to do a photo shoot before the rain started

The streamlined silhouette balances the print, while the slight gathering at the waist adds just the right touch of femininity

Founded by Nikki Campbell and Sophie Coote in 2014, this Aussie label known for its beautifully cut swimsuits, satin scarf tops and suiting adored by the likes of Margot Robbie, Whitney Port and Lili Reinhart to name a few