Now-a-days, more and more brides (11% according to BRIDES) are looking to make a splash by wearing something non-traditional themselves, like a cocktail-length dress, separates, jumpsuits, and non-white gowns
Bardot neckline with off shoulder straps
however we do need to be mindful of what is appropriate, and a sweater dress that is barely covering your backside is not going to do you any favors
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It can also be more affordable as you can pick up a gorgeous sundress or maxi dress for your wedding or elopement for much cheaper than a traditional wedding dress
It soon won widespread adoption by discerning sportsmen, particularly golfers, and then moved into the realm of everyday casual wear