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THE PERSUADER shows you how to harness the power of emotions to dramatically increase your ability to win more business
embarking on an entrepreneurial journey or forging your own path somewhere in between
When first launched
Look at your career aspirations with a fresh perspective
Create strong cohesive teams that are effective
Music Rights Without Fights THE PERSUADER shows you howEveryone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure
US$ 18.00
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US$ 18.08