American Crew Defining Paste 85g Hair Mask Rub a nickel-sized amount between

Rub a nickel-sized amount between your palms

A deep plum-red with warmth underneath — not purple

or anyone learning to style hair for the first time

almost leathery heart

then gradually softer

American Crew Defining Paste 85g Hair Mask Rub a nickel-sized amount betweenA matte paste that holds without the stiff lacquer finish. American Crew's formula sits somewhere between pomade and clay enough grip to sculpt texture and keep a quiff upright, but it doesn't set hard or flake out mid afternoon. Work a small amount through damp or dry hair, shape as you go. Good for guys with short to mid length hair who want definition without shine, or anyone learning to style hair for the first time.