Barring a few exceptions, this has been the case for nearly the entire lifetime of the international TCG
If this is your entry point to playing (or collecting!) Magic: The Gathering, youll want to take a look at our recommendations for the best MTG accessories too and get yourself properly kitted out as you head out in your TARDIS!

Aerith Rescue Mission Alchemax Slayer-Bots Argent Dais Braided Net Bronze Tablet By Gnome Means Calciderm Clockspinning Collector's Case Constrictor Sage Corrosion Crashing Wave Crimestopper Sprite Cryogen Relic Curse of the Cabal Deadly Grub Deadwood Treefolk Deluge Virtuoso Dichotomancy Donatello, Rad Scientist Dramatist's Puppet Etched Slith Fear of Immobility Ferropede Fractal Mascot Freeze in Place Frostfist Strider Gilded Scuttler Grappling Kraken Hex Parasite Homesickness Ice Flan Impede Momentum Invasion of Kamigawa Involuntary Cooldown Ion Storm Jhoira's Timebug Keldon Marauders Loch Mare Lost in the Maze Lux Cannon Magmatic Hellkite Meat Locker // Drowned Diner Mechanozoa Medicine Runner Mind Spiral Mutated Cultist Myojin of Cryptic Dreams Nexus Mentality Norn's Dominion North Pole Research Base Oblivion Stone Omega, Heartless Evolution Out Cold Overlord of the Boilerbilges Petrifying Meddler Power Conduit Procrastinate Protocol Knight Proud Pack-Rhino Quarry Hauler Rapier Wit Reality Strobe Referee Squad Riftwing Cloudskate Rime Chill Riverwheel Sweep Rowdy Snowballers Sanctuary Wall Shackle Slinger Sharae of Numbing Depths

Because Magic cards are probably the most liquid, easy-to-sell assets that you own (unless youre involved in commodities markets or drugs or something)
Despite not being from Paldea or Kitakami, Lana is one of the most memorable Trainers from Alola and now shes got a fitting Alternative Art to match
It's not until fans have some reason to go out and buy these textless curios that we see prices start to shift