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Advertising Account Planning: Planning and Managing an IMC Campaign medical Our sages discovered GrahasBook Details Publisher: Routledge Author: Larry Kelley Language: English Edition: 3 ISBN: 9780765640369 Pages: 262 Cover: Paperback Dimensions: 8. 9 x 6. 0 x 0. 6 inches About The Book "Advertising Account Planning" by Larry Kelley is a concise yet comprehensive guide that explores the critical role of account planning in advertising. The third edition, published by Routledge on September 22, 2014, is updated with new topics and expanded content based
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