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Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory Fable - The influence of **mutual

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- The influence of **mutual aspects**

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Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory Fable - The influence of **mutualAuthor: Durkin, MarkBrand: Taylor & Francis LtdEdition: 1Binding: PaperbackNumber of Pages: 144Release Date: 04 09 2018EAN: 9780367023966Languages: English About the Book: In Managing Interactive Communications Through Social Media, Mark Durkin examines the challenges and opportunities presented by social media in service contexts. While the integration of new media alongside traditional marketing activities seems promising, many organizations face

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